All shows need “swag,” or promotional items featuring your show’s logo/message that can be used at trade shows, in gift bags, for partners, etc. I’m talking custom imprinted pens, t-shirts, mints, flashlights, etc.
We made our first piece of swag almost a year ago when we started promoting Godspell at group sales conventions (groups book in advance, so you have to start letting them know you’re going to be around as early as possible – even though we didn’t even have an opening date!). My motto has always been that the best promo items are not only what a person will see everyday, but what they will use everyday (custom post-it pads, nail files, lip balm, etc.). You want that logo of yours to be in constant ‘need’.
So we made the “Day By Day” calendar (are you sensing a trend?) that you see in this picture. Fun, right? Well, the fun continues when you press the button on the calendar, because it actually plays “Day By Day.” :-)
We gave these calendars to tour operators, group sales agents, and other VIP partners (as well as a number of The People Of Godspell at our first meet and greet).
We love our calendars, but we also need a 2nd and maybe even a 3rd item that we can produce at a lower cost. We tossed around a ton of ideas at a brainstorming meeting today . . . but we didn’t settle on one as of yet. Maybe you have some ideas? What promo items do you like that you actually use? We do know that we’re going to need a lot, because we’ve got a ton of industry events, trade shows, street fairs and more coming up over the next . . . 91 days.