We had an ad meeting today with a very specific agenda. In order to take advantage of the huge number of theatergoing tourists in Times Square in the summer, we’re going to start an outdoor campaign on August 1st to make sure that demo knows we’re coming. That campaign will consist of an awesome billboard in the middle of Times Square (very visible from the TKTS booth, where so many theatergoers swarm) and “MetroLights”, which are the large panels on the outside of parking garages throughout the city.
The ad agency, Serino Coyne, prepped some choices for me and the rest of my team, which you can see in this photo.
And if you look closely enough you can see the billboard our signature logo will be occupying in just a few short weeks (it’s on the NE corner of 47th and Broadway).
Keep your eyes open. Although as you can probably see, I don’t think you’ll be able to miss it (and that’s the key to outdoor, especially in a crowded market like TS . . . try to overpower).
Since this is the first advertising post (and the first post period), I also thought I’d introduce some of the team that will handle the advertising and marketing of Godspell.
Front row (L to R): Serino Coyne’s Sandy Block (Chief Creative Office), Joaquin Esteva (Account Supervisor), Ryan Cunningham (Senior Copywriter and a guy who also writes musicals), and our Press Rep from The Publicity Office, Jeremy Shaffer.
Back row (L to R): Davenport Theatrical’s Steven Tartick (Dir. of Online Marketing), Charlotte Wilcox (General Manager), DTE’s Kristin Johnson (Dir. of Marketing & Advertising), and Matthew Krawiec (The Charlotte Wilcox Co.)
I’ll be spending a lot of time with these folks (and so will you), over the next . . . 100 days.