100 Days ’til Godspell: An ad meeting about outdoor

We had an ad meeting today with a very specific agenda.  In order to take advantage of the huge number of theatergoing tourists in Times Square in the summer, we’re going to start an outdoor campaign on August 1st to make sure that demo knows we’re coming.  That campaign will consist of an awesome billboard in the middle of Times Square (very visible from the TKTS booth, where so many theatergoers swarm) and “MetroLights”, which are the large panels on the outside of parking garages throughout the city.

The ad agency, Serino Coyne, prepped some choices for me and the rest of my team, which you can see in this photo.

And if you look closely enough you can see the billboard our signature logo will be occupying in just a few short weeks (it’s on the NE corner of 47th and Broadway).

Keep your eyes open.  Although as you can probably see, I don’t think you’ll be able to miss it (and that’s the key to outdoor, especially in a crowded market like TS . . . try to overpower).

Since this is the first advertising post (and the first post period), I also thought I’d introduce some of the team that will handle the advertising and marketing of Godspell.


Front row (L to R):  Serino Coyne’s Sandy Block (Chief Creative Office), Joaquin Esteva (Account Supervisor), Ryan Cunningham (Senior Copywriter and a guy who also writes musicals), and our Press Rep from The Publicity Office, Jeremy Shaffer.

Back row (L to R):  Davenport Theatrical’s Steven Tartick (Dir. of Online Marketing), Charlotte Wilcox (General Manager), DTE’s Kristin Johnson (Dir. of Marketing & Advertising), and Matthew Krawiec (The Charlotte Wilcox Co.)

I’ll be spending a lot of time with these folks (and so will you), over the next . . . 100 days.

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4 Responses to 100 Days ’til Godspell: An ad meeting about outdoor

  1. Shephard says:

    It would be interesting to know if there are coveted spots in Times Square… which real estate is prime, and why some of the musicals have held the same slots for so long (Phantom, Wicked…etc).

  2. heather says:

    I’m curious about your choice to market the show with what looks like the original marketing image instead of a newer fresher approach. Can you talk about that in one of your upcoming posts?

    On the one hand a familiar image tells the potential audience what it is at a glance and on the other hand there will be a host of people who will see that and think it’s “just another revival, what’s new, why should I spend my money, I saw my college/high school/community theater/church basement production five, ten, fifteen years ago.” How do you get those people in? Why not redesign the poster?

  3. Pingback: 72 Days ‘til Godspell: Watching our billboard go up. | Platinum Broadway

  4. Eric you says:

    I have a different version of the gospels in my version john the baptist/Judas is a vice principal of a private school. Jesus is a new kid who wants to help other students but he is expelled instead of crucifixion. one student of this private school is Robin a cool kid who likes to shop instead of going to school. another is Joan she is a cheerleader at this school. Lynn is another student a nerdy type. Mere is a part time worker to support himself at a clothing shop in a mall and at school is a class clown. Jerry another guy is a bus driver. another student is Gil she is very popular and is student council president also serves as part of the Pharisees in this version. Jeff is a cool lazy surfer or skateboarder type he likes using his motorcycle and wears a leather jacket. Katie another person she is the school’s lunch lady and also follows Jesus. another cheerleader Sonia serves as the slutty type and serves a role of Mary Magdalene. Lamar another kid is a nerdy computer geek type. Peggy is another girl she is also a cheerleader but also is very nice to everyone and always has a smile on her face. Herb another kid is a hippie kid and a chronic drug abuser. other students include many other types of people representing Socrates, Thomas Aquinas, Leonardo ,Edward Gibbon, Jean Paul Sartre, Martin Luther, Fredric Nietzsche, Buck minister Fuller, Galileo, Jonathan Edwards, Marianne Williamson, L. Ron Hubbard, Caiaphas is also mentioned to be the student council vice president. Anna is the school principal’s secretary. Herod Antipas is a bully who question Jesus before his expulsion. Pilate is the school principal and he is the one who sign the papers to have Jesus expelled.